SMART Spring Workshop: Practically Designed

Presenter: John W. LeMasney
Date: Monday, June 14, 2010
Time: 9:00am – 4:00pm

Rochester Regional Library Council
390 Packett’s Landing
Fairport, NY 14450

Registration fee for members: $85
Registration fee for nonmembers: $120

More than anyone, librarians know what it means to multitask and how to do more with less. Due to shrinking budgets, library professionals in all environments are often finding themselves taking on roles that they may not necessarily have trained for. One particular area that can cause anxiety is marketing and outreach. Developing effective advertising and promotional materials as part of your marketing plan can be challenging when you have little to no knowledge about design and your budget doesn’t include funds for pricey graphic design software.

SMART invites you to attend Practically Designed. During this workshop on the basics of visual design best practices, we’ll examine examples and counterexamples of great design, the basics of layout, simplified color theory, rules for fonts and legibility, images and photographs, designing stamps vs. pages vs. slideshows vs. billboard, copyright and creative commons, and free and open source design tools (photo manipulation, illustration, layout, catalogs, and quick editors).

By the end of the program, you will:

  • Find and evaluate web-based resources for great design
  • Choose the best colors, layouts, fonts, and graphics for other design projects
  • Respect copyrighted work by finding imagery and other materials that are freely and legally available
  • Become inspired about your design projects
  • Move beyond Word and Publisher to more sophisticated design tools

Presentation Slides available at:

About the presenter:

John LeMasney is the Manager of Technology Training at Rider University, in Lawrenceville, NJ. He is also Chair of the Ewing Township Website Committee, a mentor for the Team 2016 Ewing Robotics Team, a graduate student in Rider University’s Master of Arts in Organizational Leadership Program, and a devoted advocate of Open Source Software. John is a father, husband, artist, designer, poet, writer, technologist, manager, consultant and open source evangelist, living and working in New Jersey and beyond.

For more information:

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