Monday, March 1, 2010
1:00 PM – 4:00 PM
Courtyard by Marriott Wolf Road, Albany, NY [map]
Those involved with libraries—staff and boards—are usually seen as quiet, well meaning folks who just want to make sure there are “free books” on the shelves. This workshop will give you the strategy, tactics and tools to let everyone—especially our elected officials and policymakers—know that libraries and their supporters aren’t the “Marian, the Librarian” stereotype we’ve all grown up with. Libby Post, CEO of Communication Services, and a veteran of advocacy and library campaigns, will show you the tools you’ll need to effectively advocate for your library. From print to social media to grassroots organizing to lobby visits, this workshop is one you won’t want to miss.
About the Presenter:
Libby Post, President of Communication Services, helped 28 out of 30 libraries in the Mid-Hudson Library System win their referendum campaigns in 2005-06 through her innovative Library Campaign Training Institute. MHLS hired Post for its “Get to Yes” project. A seasoned campaign consultant, Post also has over 20 years of experience in not for profit branding, marketing, public relations and fund raising. She is now taking her electoral campaign experience and putting it to work for libraries and library systems.
Program Underwritten by Communication Services
As a full service marketing, development and public relations firm with campaign expertise, Communication Services is dedicated to helping libraries win their votes. Communication Services has also developed a program to provide integrated referendum and capital campaigns for those libraries that need to win as well as raise philanthropic dollars to help support new buildings. Communication Services will bring its Campaign Planning Workshop—the first of the four Institute sessions—to any NYLA library member for half the standard rate. For more information visit: http://www.commservices.net
Preregistration is required. Space is limited. Registration is completed when your payment arrives at NYLA. You will be contacted by NYLA only if the workshop is filled.
This half-day workshop is $60 for NYLA members and $85 for non-members. Attendees of the PAC Gala on the evening of March 1 may attend the workshop for free.
Contact the NYLA Office with questions about this program 1-800-252-6952 Ext. 102
Other NYLA Institutes include:
- Securing Major Gifts Through the Cultivation of Relationships – Baldwinsville, NY – February 5
- Pizza and Welcoming Exceptional Patrons – Fairport, NY – February 8
- School & Public Library Cooperation: How & Why We Should Care – Canandaigua, NY – March 10
- So What’s Customer Service Got to Do With It? – Baldwinsville, NY – April 20
- Beyond Governance: Utilizing Your Volunteer Board as a Resource – Fairport, NY – April 29
- Beyond Governance: Utilizing Your Volunteer Board as a Resource – Binghamton, NY – May 20
- Positioning Your Library as an Essential Service – Ramapo Catskill Library System – May 28
Have an idea for other Institute topics? Please send your suggestions to Debby Emerson, Continuing Education Committee Chair at firstname.lastname@example.org.
Are you a speaker looking to present a NYLA Institute? Please complete the Professional Development Workshop Proposal form on the web at http://www.nyla.org/index.php?page_id=141.
New York Library Association
6021 State Farm Road
Guilderland, NY 12084
518-432-6952 Ext. 102